Your Brand

Branding seems to be an ongoing struggle with a lot of photographers.  I for one have struggled with a consistent brand, how to market my brand effectively and how to build on it without losing the core ideas.  It's more than a cool logo or letterhead, font choice or website colors.  I believe it's has as much to do with why you shoot, how you shoot, your ethos, and personality as it does the visual interpretation of these.  Especially because as a photographer you are the face of your business, how you talk with a prospective client can be as important as the font layout of your marketing media.  I firmly think all these play a vital role in building a successful brand.  I myself am in the middle of an important and much needed brand/business direction re-adjust, I say re-adjust and not re-vamp because I don't want to fully scrap what I've built but make it clearer, cleaner and much more refined.  A wonderful blog I read call Black Star Rising recently had an inspirational post on the importance of developing a consistent brand, check out the piece here (link to article).